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Microsoft has been spectacularly successful at claiming simple words that aught not be trade marked. Windows, Office, Project, Exchange, Outlook, Entourage, Word, Access, Excel and Money come to mind. But they’ve been equally unfortunate at making up others like WinCE for Windows Compact Edition (officially Windows Embedded Compact) for hand held computers — it didn’t work well and, for many users, lived up to its initials.

Perhaps worst of all trade marks was Zune, Microsoft’s failed competitor to Apple’s iPod, when seen from the other side of the glass, assisted by a graphic hinting at the sphincter, you might understand why the product got such a bum deal … especially when one of the few poop pop colours it came in was brown!

UPDATE 1/11/2011: Am I the only one wondering what Verizon was thinking when they introduced their 4G wireless service with the letters LTE? It stands for Long Term Evolution, but most will associate it with “lite” as in a light weight version. Really? Well … okay, by all accounts it’s not quiet up to the 4G spec anyway.

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