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Is this about showing off a nerdish use of a recycled Pentium heat sink — as a business card holder — or an opportunity to post an iPhone photo taken with CamerBag’s Helga effect? CameraBag’s Helga vignette is an obvious reference to what used to be an unfortunate side effect of the cheap Chinese Holga toy camera with a plastic lens. The effect’s name Helga is probably an attempt at side stepping Holga’s trademark. Read about CameraBag or find it at the App Store here.

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