So here’s a reality check. When you write for yourself, few people read your posts. When you write in terms of other people interests you score a ton of hits. Makes sense, right? When you write mostly for your own circle of family, friends and colleagues you’re not aiming for the hits. So why do I get miffed when a post about something incidental gets fifty thousand hits, compared with a heartfelt note about something I really care about barely scoring twenty?
I shouldn’t be looking at the stats, of course. Like a seasoned politician who denies the polls have any influence over him, I too am seduced by the numbers. Each of these stories got from twenty-odd thousand through fifty thousand hits …
Last year I averaged two thousand hits a month, this year I get over five. Divide that by a hundred and an estimated 20 to 50 people are well served each month by the stuff I write. At least one person every day.
I can feel good about that. Rant over!