What makes these memorable phrases stick in your memory?
“May the Force be with you.”
“Make my day.”
“I’ll be back.”
“Here’s looking at you, kid.”
“Frankly, my dear, I don’t give a damn.”
Brain food for this Good Friday: An interesting new study You had me at hello: How phrasing affects memorability in .PDF format.
Take the author’s movie quotes memorability test here.