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What makes these memorable phrases stick in your memory?

“May the Force be with you.”
“Make my day.”
“I’ll be back.”
“Here’s looking at you, kid.”
“Frankly, my dear, I don’t give a damn.”

Brain food for this Good Friday: An interesting new study You had me at hello: How phrasing affects memorability in .PDF format.

Take the author’s movie quotes memorability test here.

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