So here’s a reality check. When you write for yourself, few people read your posts. When you write in terms of other people interests you score a ton of hits. Makes sense, right? When you write mostly for your own circle of family, friends and colleagues you’re not aiming for the hits. So why do I get miffed when a post about something incidental gets fifty thousand hits, compared with a heartfelt note about something I really care about barely scoring twenty?